Why you should bring your business and marketing online
Back in the day, when you wanted to connect to another business, you would pull out the yellow pages and go through, line by line, cold calling each number and hoping to get lucky. Well, it might not have exactly been like that, but it’s close enough.
With the advent of the internet, people realised there were more efficient ways of reaching new clients. It might feel like everyone is online, but the number is surprisingly low. Only 30% of registered companies in the UK have a website. If the world sees the internet as this essential aspect of life, then how come so few are taking advantage of it? Especially since going digital (as long as your website doesn’t look like your five-year-old whipped it up) is a great way to forge stronger connections with your clients by making the most of marketing online.
The value of digital marketing
Digital marketing is intimidating if you don’t know that world. It’s easy to get lost in because it’s such a vast topic, especially if you don’t know your PPC from your SEO. But it’s the almost endless potential of digital marketing that makes it so important.
You don’t need to engage with every aspect, but instead explore the avenues within digital marketing that reflect your style, audience, and goals. That’s the beauty of it; you can focus your efforts to reach the right audience for you. Can you find them on Facebook, Twitter, or Instagram? Can you advertise on other websites they might browse? If you can pinpoint where they are, you only create more touchpoints for yourself. And that means more chances to bring in new customers.
Digital marketing is the future
As of July 2020, 59% of the world’s population uses the internet and 78% of those users conduct product research online, so the online market is vast. And if you’re looking way into the future, by 2040, as much as 95% of purchases will take place online. At any moment your next customer could come across your content for the first time, and you don’t want to be caught with your proverbial pants down.
That means if you want to find those new business connections, digital marketing is your best chance. People aren’t looking on the supermarket classifieds board any more – they want information accessible at their fingertips any time of the day.
Faced with COVID and the rise in working from home, the reach of marketing online is more powerful than ever. Your audience is at home all day, every day, and you need to bring the marketing to them on a platform they’re already using.
So why do it?
The nature of using the internet means you’re no longer held back by strict opening times and the availability of your staff. You can reach people at any time of the day, even if you’re not there yourself. You can also make sure the people you’re reaching are the people you want to be connected with.
If you’re feeling particularly fancy, marketing online even allows you to track the data of your audience so you can analyse who is seeing your marketing and how they engage with it. This ties into what we said earlier; you can refine your target audience even more so you’re showing up to the people who will want to see it, rather than just any Tom, Dick, or Harry.
The internet can be more to you than videos of cats or seeing what your high school crush is up to. It’s a tool no different from any other marketing initiative – one with a huge audience and a well full of potential. The more people you can reach, the more opportunities you can bring to your business. Before you know it, your phones will be off the hook with a flurry of new customers.
Going digital creates a 24/7 presence for your business. How do you ensure you’re there when a new customer calls? With alldayPA, you can be. Your call answering team will be available 24/7 to support your digital marketing efforts. Free up more of your time and increase your business leads by contacting us about our call answering service today on 0345 056 8888.